Pulp

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When I was in grade school, a neighbor had an unfinished basement room, all studs and drywall, filled with paperback science fiction books and magazines. I was given free rein to browse and borrow. It was a treasure trove.

Among the things I read was the 1951 short story, The Marching Morons, by Cyril M. Kornbluth. It takes place in a distant future where, because of adverse genetic selection, the average IQ has fallen to 45.

A detail of the story that has stayed with me was the marketing of cars in that imaginary distant future. The cars weren’t very fast or powerful, so they were fitted out with electronic sound effects that made them sound like rolling thunder.

Here's the short story.

Reading the Washington Post the other day, I stumbled upon this:

For the 2015 Mustang EcoBoost, Ford sound engineers and developers worked on an “Active Noise Control” system that amplifies the engine’s purr through the car speakers . . .

Ford said in a statement that the vintage V-8 engine boom “has long been considered the mating call of Mustang,” but added that the newly processed pony-car sound is “athletic and youthful,” “a more refined growl” with “a low-frequency sense of powerfulness.”

Here's the link to the piece.

Welcome to the future.




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