Last week I attended a screening of Atlas Shrugged, Part I, and was amazed to see that the theater was literally sold out and packed full. I cannot ever recall seeing that before. After all, this is not your usual fluffy romantic farce, comic book superhero movie, or action flick. It is an honest effort to put Ayn Rand’s extremely long novel into movie format.
Producers Harmon Kaslow and John Aglialoro are expanding the release from the initial 299 theaters to 425 by this weekend, and as many as 1,000 by the end of April. This is stunning, considering that the marketing plan was considered lame by Hollywood insiders, because it used the internet rather than more traditional venues, such as TV and radio, for running ads.
Not only are ticket sales doing well, but film-related merchandise — including replicas of the bracelet Dagny Taggart (Taylor Schilling) wears in the movie (made out of “Rearden metal”) — are flying off the shelves.
Aglialoro, a businessman who put $10 million of his personal capital into the flick, as well as co-writing and co-producing it, attributes its success in great measure to fortunate timing. I think that in this he is absolutely right. Obama’s leftist regime, with its bash-the-rich and blame-the-businesses rhetoric, massive new regulations, crony capitalism, and redistributionist mindset, has created a ready market for the movie.
Ironically, Obama may prove to be the cause of a whole new wave of Rand mania. That is well worth a chuckle or two, no?