An Allstate ad in a recent Wall Street Journal has set me to wondering whether vogue words in ordinary speech and political speech are examples of the same mindless imitation. “Allstate led the fight by advocating for national Graduated Driver Licensing (GDL) standards.” But why the “for”?
Because that extra word, like “advocate” itself, has become the latest vogue. “Prior to” and “incredible” have long become so deeply entrenched that they hardly seem like vogues any more. “Thrust,” as in the “thrust” of a speech or a proposal, enjoyed a vogue some years ago; but it seems to have gone out of fashion.
Nowadays terms like “crumbling infrastructure,” “climate change” (the currently more voguish term for “global warming”), “big corporations,” corporate and individual “greed,” the “1%” and “99%," “fair share,” “shipping jobs overseas,” “obesity epidemic,” and miscellaneous “crises” crop up everywhere. Often they carry policy implications. I wonder whether they betray the same mindlessness as “advocate for.”