The mess hall on the Army base where I live has a reputation for poor-quality food, which is what you might expect for a government-contracted monopoly. The company that operates the mess hall has long charged $5 for breakfast and $7.50 for lunch and dinner. Rumor has it that recently-visiting high-ranking officers, using standard military colloquialisms, made disparaging remarks about the ratio of quality to price. This was apparently an embarrassment to our commander, who told the company to correct the ratio. The company complied. We now pay $4 for our poor quality breakfasts and $6.50 for our poor-quality lunches and dinners.