Wade Wilson, better known as "Deadpool," is a sarcastic, sometimes schizophrenic, violent, nonsensical comic book character who assassinates people for a living.
He's also one of the only characters in the history of the medium to be aware that he's inside a comic book, which means that he gets to break the fourth wall to talk about writers, artists, and pop culture and make jokes at other characters' expense in a way that can be downright hysterical.
Created by Rob Liefeld and Fabian Nicieza as a spoof of rival DC Comics' "Deathstroke" (aka Slade Wilson), Deadpool was originally a minor character who occasionally got to play around in the X-Men and X-Force universe, cracking jokes and generally causing trouble for the real heroes. But he quickly became a popular comic book character in his own right. As anyone who has been to a comic book convention can attest, everybody loves Deadpool.
I'm not alone in suspecting that the film industry is going to learn the wrong lessons here.
It's easy to understand why. He has a great look. He's witty, sharp, and hysterically funny. He has a great superpower (self-healing) as well as skills that lend themselves well to high-octane action stories. And he's always getting into shootouts, swordfights, and other assorted brawls. But here's the thing: he's not actually a nice guy.
He swears like a sailor. He spends his time with hookers and other mercenaries. He makes fun of his own audience. He gets in the way of real heroes when they're trying to help people. And did I mention that he murders people for a living?
Don't get me wrong . . . he's a wildly original and entertaining character, but there's simply no way around the fact that this comic book character is not written for kids.
But what's really strange is that there was actually a small but ridiculous push from some parents for Fox to make a PG-13 version of the movie. Somebody even started a Change.org petition asking for a toned-down cut of the movie.
The trouble is, it is impossible to capture the essence of Deadpool on film in a PG or PG-13 movie, and for a long time, director Tim Miller and producer and star Ryan Reynolds struggled to get the now record-breaking movie greenlit at Fox because no one had really done an R-rated superhero movie in the Marvel blockbuster era, and studio heads worried about shutting out the lucrative young-teen and preteen audience. When they finally leaked some test footage and got the ball rolling, one of the biggest fears fans of the comics had was that Fox would try to water down the character to make a "four quadrant" picture — one that plays equally well to kids, adult males, adult females, and elderly people — “fun for the whole family!”).
In what would ultimately go on to become part of the greatest social-marketing campaign for a film in recent memory, one of the first advertisements for Deadpool was an April Fools Day prank video featuring Mario Lopez breaking the "news" that it would indeed be rated PG-13.
Childproofing violent antiheroes in an attempt to please everyone is a vote of no confidence and a surefire path to box-office doom.
Once fans realized that the video was a joke and that the producers were actually going for an R rating, the conversation changed. Fears of studio meddling ruining the movie turned into excitement that just kept building until last weekend, when Deadpool nabbed the biggest opening weekend ever for an R-rated movie.
Unfortunately, I'm not alone in suspecting that the film industry is going to learn the wrong lessons here. Already Universal announced that the next Wolverine movie will be rated R, as though the lesson from Deadpool is that a racier rating will ensure higher box office revenues. Frankly I think Wolverine always should have been rated R. Like Deadpool, he is not a very nice guy, and in X-Men II he kills a half a dozen guys in Xavier's mansion, mostly in front of children, but because somehow no actual blood is seen anywhere, it earned a PG-13.
Guardians of the Galaxy director James Gunn said via Facebook:
After every movie smashes records people here in Hollywood love to throw out the definitive reasons why the movie was a hit. I saw it happen with Guardians. It ‘wasn't afraid to be fun’ or it ‘was colorful and funny’ etc etc etc. And next thing I know I hear of a hundred film projects being set up ‘like Guardians,’ and I start seeing dozens of trailers exactly like the Guardians trailer with a big pop song and a bunch of quips. Ugh.
Ugh. Ugh. Ugh. Ugh. Ugh.
Deadpool wasn't that. Deadpool was its own thing. THAT'S what people are reacting to. It's original, it's damn good, it was made with love by the filmmakers, and it wasn't afraid to take risks.
For the theatrical experience to survive, spectacle films need to expand their definition of what they can be. They need to be unique and true voices of the filmmakers behind them. They can't just be copying what came before them.
So, over the next few months, if you pay attention to the trades, you'll see Hollywood misunderstanding the lesson they should be learning with Deadpool. They'll be green lighting films ‘like Deadpool’ — but, by that, they won't mean ‘good and original’ but ‘a raunchy superhero film’ or ‘it breaks the fourth wall.’ They'll treat you like you're stupid, which is the one thing Deadpool didn't do.
I couldn't agree more.
Studios should not go out of their way to make comic book movies darker or edgier on the theory that Deadpool was successful because it had sex, violence, and bad language. Making Superman or Spider-Man into badasses won't make those iconic characters' movies better. But likewise, childproofing violent antiheroes in an attempt to please everyone is a vote of no confidence and a surefire path to box-office doom.
Deadpool is succeeding because it is a ridiculously entertaining movie featuring a classic, well-told story, and because the filmmakers embraced all the things that made the source material great instead of cowing to pressure from parents and studio executives to water down the essence of the character. Miller and Reynolds deserve an enormous round of applause for making a film that was true to Deadpool's comic origins.
Not every film needs to be made for all audiences, and that's actually OK.